Pro-Climate Behaviours in Atlantic Canada: Research Findings

Graphic for behavioural change webinar
March 27, 2025 1:00pm – 2:30pm ADT

Presented by Net Zero Atlantic and partner researchers

Human behaviours are currently absent within energy system modelling, yet including human factors is essential to a successful transition in Atlantic Canada. By incorporating a behavioural science lens to the work required to reach our targets, we can aim to ensure that the climate change mitigation solutions proposed are technically feasible, socially acceptable, and economically viable.

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Join this webinar to learn aboutDetermining Critical Behavioral Interventions for Enabling an Effective Transition to Net-Zero Emissions in Atlantic Canada,” a project led by Net Zero Atlantic in collaboration with academic partners across the region. This initiative has laid the groundwork for addressing the human-factor gap and is now ready to share novel, locally focused research findings.

 

About the presenters and their projects:

Pro-Climate Behaviours Project Overview by Nicolle Jaramillo, MDE, Research Manager, Net Zero Atlantic

Positioning “Rural” Populations in Net-Zero Change Policies: Considering the implications of geographical distance on rural and small city energy adaptation strategies by Mary Beth Doucette, PhD, Purdy Crawford Chair in Aboriginal Business Studies, Assistant Professor, Cape Breton University 

Understanding and Promoting the Adoption, Effective Use, and Diffusion of Household Heat Pumps and Solar Energy Applications by Stanley Asah, PhD, Canada Research Chair in Human Dimensions of Cleaner Technologies, Professor, Dalhousie University

Does Providing Personalized Carbon Feedback Impact Intentions and Carbon-Intensive Behaviours in Atlantic Canada by Martin Day, PhD, Associate Professor of Psychology, Memorial University of Newfoundland

Characterizing Barriers and Interventions for Achieving Pro-Climate Behaviours in Civic Transitions by David Foord, LLB, PhD, Associate Professor, Faculty of Management, University of New Brunswick

Promoting Eco-Friendly Driving Behaviour in Prince Edward Island: Behavioral Science Insights and Preliminary Evidence by Lena Liang, PhD and Xiao Chen, PhD, Associate Professors, Faculty of Business, University of Prince Edward Island

From What-If Scenarios to Policy Insights: Modelling Pro-Climate Behaviors in Atlantic Canada by Ahmad Mezher, PhD, Research Associate, Net Zero Atlantic

Research and Policy Insights: Behavioural Interventions for Net Zero Transition in Atlantic Canada by Raquel Rosas, PhD Associate at Davis Pier, Research and Policy Insights: Behavioural Interventions for Net Zero Transition in Atlantic Canada

 

Support for this webinar

To support the mandate of Canada’s Net-Zero Advisory Body related to this research, this project was undertaken with the financial support of the Government of Canada. Funding was provided through the Environmental Damages Funds’ Climate Action and Awareness Fund, administered by Environment and Climate Change Canada.

This work was also supported by Mitacs through the Mitacs Accelerate program.