Characterizing barriers to and opportunities for achieving pro-climate behaviours in Atlantic Canada


Reducing emissions by changing how we act

Determining critical behavioural interventions for enabling an effective transition to net-zero emissions in Atlantic Canada’ is a multi-year research project being led by Net Zero Atlantic.

The goal of the project is to determine how best to motivate behavioural changes that will enable society to achieve net-zero emissions goals more quickly and cost effectively.

The project was selected by the Net-Zero Advisory Body to receive $700,000 in funding from the Environmental Damages Fund’s Climate Action and Awareness Fund, administered by Environment and Climate Change Canada.  

January 13, 2023 – March 28, 2025